Phil Oliver

Owner & Head Coach


CrossFit Level 2 Trainer

CrossFit Football Trainer

CrossFit Kids Trainer

Premier Training diploma in fitness training and sports therapy

Pre and post-natal fitness programme design (fitpro)

Boxercise Instructor

Kick Boxercise Instrctor

Boxercise PersonalTrainer

Advanced Boxercsie Trainer

Personal Nutrition Coach

Juice Performance Olympic Lifting Instructor

Juice Performance Kettlebell Instructor

Emergency First Aid

HYROX coach


My Coaching career started nearly 30 years ago as a Kids Football Coach, running weekend and school holiday Football Camps. I have continued Coaching, running and helping run Kids teams up until last year. A couple of years of Swimming Teaching followed before I moved into Personal Training and Group Exercise in 1996. This led to working in a couple of major Gym Chains as a Personal Trainer and teaching loads of different classes to all levels and abilities, including High Impact Circuits to classes of 100+ people, Boxercise, Kids Fitness, Fitness for the over 60’s, Body Balance. I worked in Cardiac Rehabilitation at my local Hospital for 7 years training patients after Heart attack’s and surgery. 

I love our guys that do competitions and want every member to consider doing one of our inhouse comps to get a feel for that atmosphere. My passion is people that don’t train, used to train and need to get back into it, those with injuries or issues that require more care and attention, the kids, the over 40’s, 50’s, 60’s, 70’s! It’s so interesting doing extra reading and speaking to other experts to find solutions to clients problems. 

The Kids programme I run is great, Duck walk around the gym with a class of 3-4 year olds and try not to pee yourself laughing! At the same time the 70 year old that can’t get out of a chair and struggles to get up the stairs, that now does deadlifts, step-ups, press-ups , skipping and rowing, to me that’s Coaching.

My Quote:

“How Hard Can It Be?”

I discovered CrossFit in 2007 while researching Pull-up programs and saw a video of ‘FRAN’ on YouTube, I was hooked, after a couple of months trying as many CrossFit WOD’s as I could, I booked my level 1 course and flew to San Diego to see what this was all about, I opened CrossFit Wyre Forest in May 2008, when there were only 5 or 6 boxes in the UK, in a tiny 300sq ft unit, in
an old school in Bewdley. Ran classes for 3 or 4 people and built the box from there.

Karen Simmonds

CrossFit Level 1 Trainer

CrossFit Kids Trainer

Emergency First Aid

Karen has always been competitive, she describes herself as a Sports “all-rounder”. Several events at school, County Badminton in her teens, 30 years representing Stourport Ladies and Worcestershire County Ladies Teams at Squash. In the 10 years Karen has be doing CrossFit she has represented CrossFit Wyre Forest in team, partner and individual competitions, both in UK and Europe, winning several events and making the podium in many more. In the 2017 CrossFit Open, Karen ranked 2nd in the UK and 88th in the world in her age group, in 2019 she finished 9th in her age group as well.

Karen’s attention to detail in the way she plans the classes she Coaches is excellent, thorough warm ups and always researching.


Karen’s Quote:

“It’s absolutely right what everyone says about the CrossFit Community, it is indeed a group of like minded, welcoming, friendly and encouraging individuals.”

Scott Yearsley

CrossFit Level 1 Trainer

Emergency First Aid

Scott started training CrossFit in 2013, always a keen fitness enthusiast, Weight Training in his Teens, moving into Fell Running in his 20’s and then in his 30’s CrossFit. Scott’s progression through CrossFit has been outstanding, a Strong, fast athlete with excellent Gymnastics skills, making the ‘Muscle-up’ look effortless. With his previous teaching experience, his love of CrossFit and the CrossFit Games (taking his
family to the USA in 2018 to watch the Games live for his 40th Birthday) has made the transition onto our Coaching Team natural and seamless.


Scott’s Quote:

“With its focus on constantly varied functional fitness, CrossFit gives me the perfect balance and I’m excited to be able to share my passion with others.”

Liz potter

CrossFit Level 1 Trainer

HYROX coach

British Weightlifting Level 1

Personal Training Level 3

Emergency First Aid


Liz was late getting into fitness. At school she rarely went to P.E unless it was for netball!

In her twenties Liz joined a regular gym and got into the typical thing of steady cardio and jogging thinking that was the best way to get fit – and the weights section was for men only. Liz got into CrossFit a few years ago and really enjoys the challenge of the classes and also getting to know all the people she trains with.

Liz is really looking forward to getting more involved with the box and helping members to achieve much more than they ever thought possible.


 Liz’s Quote:

“You really don’t need to be some sort of ex-athlete to start CrossFit and it’s NEVER too late to start!”



emma hollick

CrossFit Level 1 Trainer

HYROX coach

British Weightlifting Level 2

Personal Training Level 3

Emergency First Aid



Emma joined us in July 2020. She has always had a passion for health and fitness which stemmed from starting dancing at the age of 6 and eventually going on to achieve a degree in professional dance. It was a few years later that Emma discovered CrossFit, which completely opened her eyes to a new way of exercising and she quickly fell in love with not only the style of training, but the training and feeling of being part of such a great community. Emma started working at a local CrossFit affiliate in February 2019 and then decided to obtain her CrossFit level 1 certificate in early May 2019 and allow her to start coaching full time. It didn’t take long for Emma to realise this was the right path for her. Emma spends much of her spare time researching, reading and learning to make sure she is constantly working towards bettering herself as a coach.  

Emma obtained her level 2 Gym Instructor certificate early 2020 and has also completed her level 3 in personal training. Emma is also qualified as a British weightlifting coach L2.


 Emma’s Quote:

“Joining the team at CFWF is not only going to allow me to continue to learn as a coach but also keep doing what i love. There is no better feeling than watching members progress and achieve what they once thought was impossible, this is exactly what drives me. Seeing someone achieve their first pull-up or double under, i think i get more excited than they do!”



Charlene Doherty

CrossFit Level 1 Trainer

HYROX coach

Emergency First Aid


Char is the newest member of the Crossfit Wyre Forest coaching team, after joining us  in September 2021.

Char has always had an intrest in sport and wellness since childhood, from athletics to GAA to horse riding. It wasn’t until she began researching food and nutrition that she fully became aware of what she should be eating and how to fuel the body properly. This led her down the road becoming a ‘gym bunny’ and competing in Miami Pro and WBFF. Char became aware of CrossFit about 9 years ago and knew she’d found her passion. The CrossFit ethos brings together everything Char loved about fitness, community and wellness.

Char has been training CrossFit for 6 years now and during that time she has brought it to the corporate world by joining forces with Jessie Pavelka and his Pavelka programme. Char understands what it’s like to have a full time corporate job working 50+ hours and wanting to still find time for health and fitness


 Char’s Quote:

“I’m excited to bring my energy to CrossFit Wyre Forest and ensure our members have the best hour of their day”



Libby Oliver


Libby can often be found hanging around at the gym with her camera taking photo’s and video’s for our social media accounts and the website. When she’s finished doing that, shes usually training in one of the ‘teens’ classes. She is 14 yrs old and a keen artist and amateur photographer.

Libby spends all her spare time at the running track where she competes for her local club and also the county of Herefordshire and Worcestershire at sprints, hurdles and long jump. She has recently started doing Pentathlon and has been selected to represent the school in the Regional team at a combined events competition in the summer.  Libby also loves gymnastics and at the end of 2018 was awarded ‘overall gymnast of the year.’ Libby has also just joined a trampoline club, and has already been chosen to represent the West Midlands in the upcoming regional finals at the Birmingham arena.

When Libby grows up she wants to be a graphic designer or a professional athlete (in the 2024 olympics!) watch this space….


Libby’s Quote:

“Before i started Crossfit, my upper body strength wasn’t great, but has improved so much with the different exercises used in the WOD’s. I love taking photo’s of all the athletes at Crossfit, and using creativity in my work”.




CrossFit Journal: The Performance-Based Lifestyle Resource

crossfit wyre forest

Unit 1 Forest Industrial Park

Crosbie Grove, Kidderminster

DY11 7FX

07866 634898

Gym H0urs

Monday-Friday: 6.00am – 8.30pm

Saturday: 8.15am – 6.15pm

Sunday: 10.15am – 6.15pm